Guides for UK local businesses.

AI tools quote content that answers a question directly, uses clear headings, includes specific facts and is easy to crawl. Here is how to write it.

AI Mode is Google’s conversational search tab, live in the UK since July 2025. To appear in it, focus on indexable pages, clear answers, consistent listings and genuine reviews.

Schema markup is hidden code that tells search engines and AI tools exactly what your business is, where it is and what it offers. Start with LocalBusiness, then add Service markup.

Reviews help you rank in Google’s local results and give AI tools evidence to recommend you. Collect genuine reviews steadily, reply to them, and never fake or buy them.

SEO gets your pages found, AEO gets your answers quoted, and GEO gets your business mentioned by AI chatbots. For a small business they are one joined-up job, built on SEO.

AI Overviews summarise answers at the top of Google. They can reduce clicks on some searches, but local businesses with clear, trusted websites and strong profiles can still win.

ChatGPT recommends businesses it can find and trust on the web. Let its search crawler in, state your key facts clearly, keep listings consistent and earn steady reviews.

AEO (answer engine optimisation) means making your website easy for tools like Google AI Overviews, ChatGPT and Perplexity to understand, quote and recommend.