Guides for UK local businesses.

You don’t need a camera crew. Film short clips on your phone at each job, edit them into reels under 3 minutes and post them on Instagram, Facebook, YouTube Shorts and your Google profile.

Build one useful page for each main town you cover, with real local jobs, photos and details. Avoid copy-and-paste pages that only swap the town name.

Facebook ads work best for trades selling visual, planned jobs like kitchens and landscaping. Use tight local targeting, real job photos and lead forms with qualifying questions.

Most suspensions of trade profiles come down to the address, the business name or the service area. Fix the cause first, then appeal once with documents that match your profile.

Local Services Ads charge per lead, not per click, and now show a single Google Verified badge. Here is how they work in the UK and when they suit a trade business.

Empty slots cost money. These 14 salon marketing ideas help UK hair and beauty salons get found on Google, turn Instagram followers into bookings and keep clients coming back.

A good electrician website has a page for each main job, shows your scheme registration properly and makes calling you easy on a phone. Here is what to include.

Most diners choose where to eat on their phone. These 15 restaurant marketing ideas help UK restaurants, cafés and takeaways get found on Google, win bookings and bring regulars back.