Generative engine optimisation agency for AI search answers.
Robotely is a generative engine optimisation agency helping UK businesses become a clear, trusted source that AI tools such as Google AI Overviews, ChatGPT and Perplexity can understand and mention.
- Built on solid SEO
- Structured data
- No false promises
What is generative engine optimisation?
Generative engine optimisation (GEO) is the work of making your business easy for AI tools to understand, trust and mention. In practice it is good SEO with extra care: clear answers to real questions, structured data, consistent business details, genuine reviews and mentions on other trusted sites. Nobody can guarantee that an AI tool will show or recommend you.
What our AEO and GEO work covers.
Clear answer content
Pages that answer your customers’ real questions directly and simply.
Structured data
Schema markup that describes your business, services and FAQs.
Consistent business facts
Your name, address, phone, services and hours matching everywhere online.
Reviews and reputation
A steady flow of genuine reviews on Google and trusted sites.
Mentions and citations
Being listed and mentioned on reputable UK directories and local sites.
SEO foundations
A fast, crawlable, indexable site, because AI features rely on it.
What is answer engine optimisation?
Answer engine optimisation (AEO) means writing and structuring content so it gives a clear, direct answer to a question. That helps search engines show it in featured snippets, voice answers and AI summaries. GEO is a broader term for being understood and mentioned by generative AI tools. In practice, the same content usually serves both. A page that answers “how much does a new boiler cost?” clearly and honestly can help you rank in normal search, appear in a featured snippet and be summarised by an AI tool. That’s why we treat them together.
The two overlap heavily, and both rely on SEO. Our guides explain what AEO is and how AEO, GEO and SEO differ, without the jargon.
What does Google say about optimising for AI features?
Google’s own guidance says you don’t need to do anything special to appear in AI Overviews or AI Mode beyond normal SEO best practice. Your pages need to be indexed, eligible to show in search and genuinely helpful. That’s good news for small businesses. You don’t need a separate strategy, just solid SEO done properly. Anyone promising guaranteed AI placement is selling something they can’t control, and AI answers change often.
So we don’t sell tricks. We focus on what helps every search tool understand you: clear content, accurate structured data, consistent facts and a strong reputation. Read more in our guide to Google AI Overviews for local businesses.
How do generative engine optimisation services work for a local business?
Our generative engine optimisation services start with an audit of how your business appears online today, including what AI tools currently say about you. Then we work through the gaps:
- Adding clear answers to common customer questions
- Adding schema markup
- Fixing inconsistent listings
- Building reviews and local mentions
Our guide on getting recommended by ChatGPT explains more. We also check that your website can be crawled and indexed properly, because AI features in Google rely on the same index as normal search. Each month we review what has changed and report it in plain English. We never promise placement in AI answers, but we make you a clearer, more credible source.
Want this done for you?
Tell us about your business and we’ll send a free, no-obligation quote.
or call +44 7426 429251
For businesses that want to be ready for AI search.
More people now ask AI tools for recommendations before they search. If you already have solid SEO, GEO builds on it. If you don’t, we start with the foundations, because that’s what AI features use.
- Want to appear in AI answers about your service
- Have good reviews but a thin website
- Have inconsistent details across the web
- Prefer honest advice over hype
Simple, clear and no surprises.
Free call
We learn about your business, your area and the customers you want more of.
Clear plan and quote
You get a written plan and a fixed quote before any work starts.
We build and launch
We build your website, fix your Google listing or launch your campaigns.
Monthly updates
You see what’s working in plain English: calls, enquiries and rankings.
AEO vs GEO vs SEO: what’s the difference?
The three terms explained in plain English, and what each means for a small business.
Frequently asked questions
How much do AEO and GEO services cost?
The price depends on the state of your website, how much content needs writing or restructuring, and how many listings need fixing. We give you a fixed quote after a free call, so you know the full cost before any work starts.
Can you guarantee my business will appear in AI answers?
No. AI tools decide what to show, and their answers change. We do the work that makes your business easier to understand and trust.
Is GEO different from SEO?
Not very. GEO builds on SEO, with extra focus on clear answers, structured data, consistent facts and being mentioned elsewhere. Google says good SEO is what its AI features rely on.
What is answer engine optimisation?
Answer engine optimisation is structuring content to give clear, direct answers to questions, so search engines and AI tools can use them.
Is there a special code or file that gets me into AI answers?
No. Structured data helps machines understand your pages, but there’s no single trick. Helpful content and a strong reputation matter most.
How do you measure AEO and GEO results?
We check what AI tools say about your business over time, track visits from AI tools in Google Analytics and watch your search visibility and enquiries. AI tools give different answers to different people, so we look for patterns over time.
Do I need GEO if I already do SEO?
If your SEO is solid, you’re already most of the way there. We can review your setup and fill any gaps, such as missing schema or unclear answers. Most businesses have a few small gaps worth fixing.
Which AI tools does this help with?
The same work helps with Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot, because they all rely on clear, trusted information.
Let’s get you found.
Tell us about your business and we’ll send you a free, no-obligation quote, plus the first three things we’d fix on your website and Google listing.
Or email info@robotely.com