
What is llms.txt and does your website need one?
llms.txt is a proposed Markdown file that summarises your website for AI tools. Google says it does not use it, so for most small businesses it is optional, not urgent.
Plain-English advice on websites, SEO, Google Ads and social media, so you can make better decisions about getting found online.

llms.txt is a proposed Markdown file that summarises your website for AI tools. Google says it does not use it, so for most small businesses it is optional, not urgent.

Core Web Vitals are three Google measures of how fast, responsive and stable your pages feel. Aim for LCP under 2.5 seconds, INP under 200ms and CLS under 0.1.

Hiring the wrong SEO agency wastes months and money. Use these 12 questions and red flags to choose an SEO agency that brings real enquiries for your small business.

An SEO audit is a health check that shows why your website isn’t getting more visits from Google. Here’s what a good audit covers, what it costs and a checklist you can run yourself.

ChatGPT, Gemini, Perplexity and Copilot all search the web to answer questions. Clear website content, a complete Google Business Profile and genuine reviews help you appear in all of them.

Want to show up when local customers search? This 30-step local SEO checklist covers everything a UK small business needs, from Google Business Profile to AI search, in plain English.

Most UK small businesses pay roughly £500 to £1,500 a month for an SEO package. Here’s what should be included at each level, what drives the price and how to spot a bad deal.

GA4 now has a built-in AI Assistant channel. Check it in the Traffic acquisition report, then add a custom channel group if you want more control over which AI tools are counted.

SEO is not dead. AI answers have reduced clicks on some searches, but AI tools still rely on search indexes and well-built websites. The job has changed, not disappeared.
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