What should an electrician’s website do?
It should turn a stranger into a phone call or quote request. Everything on the site should help with that, from the first screen to the contact form.
Most people find an electrician on their phone, often after seeing you on Google Maps. They want to know three things fast: do you do this job, do you cover my area, and can I trust you. If your site answers those in the first few seconds, you win more of the enquiries you already get. Our web design service is built around that idea.
Which pages does an electrician’s website need?
Give each main service its own page. Separate pages rank for separate searches and let you speak directly to each type of customer.
| Page | Who usually searches | What to include |
|---|---|---|
| Rewires | Homeowners, renovators | How long it takes, living in during work, making good afterwards |
| Consumer unit upgrades | Homeowners, buyers after a survey | Why upgrades are needed, what certificate they receive |
| EICRs | Landlords, letting agents, buyers | Turnaround time, what the report covers, remedial work |
| EV charger installation | EV drivers, landlords, businesses | Chargers you fit, grant help, photos of installs |
| Fault finding and emergency call-outs | Anyone with a problem now | Click-to-call, hours you answer, areas covered |
| Commercial electrical work | Shops, offices, landlords | Sectors served, out-of-hours working, testing and inspection |
Add an about page with real photos of you and your team, a reviews page, and a contact page with a short form. Our guide to website costs in the UK explains what affects the build.
Keep the wording plain. Say what the job involves, roughly how long it takes and what the customer gets at the end, such as a certificate. Customers who understand the process are more likely to pick up the phone.
Need an electrician website that brings in calls?
We design fast, mobile-first sites for UK trades, with service pages built to rank locally.
Should you show NICEIC or NAPIT logos on your website?
Yes, if you are registered, and only for the scheme and type of work you are certified for. Customers look for these badges, and misuse can get you into trouble.
Electricians who join a competent person scheme can self-certify certain building work, and the government lists the authorised electrical scheme operators, including NAPIT and Certsure (which runs NICEIC). NICEIC’s own page on reporting logo misuse lists problems such as using the logo for a scheme you are not certified on, or using the plain logo without the scheme name.
A few simple rules for your site:
- Use the exact logo version your scheme provides for your certification
- Show your registration number as text near the logo
- Link to your entry on the scheme’s public register so customers can check
- Remove any logo straight away if your membership lapses
- Keep insurance details on the site and up to date
How do you get more EV charger installation enquiries online?
Build a dedicated EV charger page, explain the grants clearly and show photos of real installs. Generic “we do EV chargers too” lines rarely bring enquiries.
Government chargepoint grants are worth explaining because customers ask about them. The gov.uk page on electric vehicle chargepoint grants lists schemes for renters and flat owners, households with on-street parking, landlords and workplaces, and says they are available until 31 March 2027. Rules change, so link to the official page rather than copying the details.
As an example, an electrician in Derby could create one page for home chargers and another for workplace chargers, each with local install photos and a short FAQ. Pairing that with Google Ads for EV searches can bring enquiries while the page builds rankings. See our web design in Derby page for the local side.
What makes an electrician’s website work well on a phone?
Speed, a visible phone number and a short form. If a page is slow or the button is hard to find, people go back and call the next result.
- Put a click-to-call button at the top of every page
- Keep forms to name, phone, postcode and job type
- Show the areas you cover above the fold
- Use compressed photos so pages load quickly on mobile data
- Add your reviews near the call button
- Test every page on your own phone before it goes live
Adding structured data helps Google understand your business details. Our schema markup guide explains how.
Can you build an electrician website on Wix, or should you hire someone?
You can build a decent site on Wix or a similar builder if you have time and follow the page plan above. Hiring help makes sense when you want local rankings, speed and conversions handled properly.
The platform matters less than the content and structure. A Wix site with clear service pages, real photos and good reviews will beat an expensive site with one vague services page. If you go it alone, keep control of your domain and make sure you can move the site later. If you want help, look at our portfolio and our local SEO service, which work well together.
FAQs
What pages should an electrician’s website have?
At minimum: a homepage, separate pages for rewires, consumer units, EICRs, EV chargers and fault finding, an about page, a reviews page and a contact page. Add commercial and town pages if those bring you work. Each service page should explain the job, show photos and make calling easy.
Should I show NICEIC or NAPIT logos on my website?
Yes, if you are registered. Use the logo your scheme provides, only for the scheme and work you are certified for, and show your registration number as text. Link to your entry on the public register so customers can check, and remove the logo if your membership ends.
Can I build an electrician website on Wix?
Yes. Wix and similar builders can produce a perfectly good electrician website. What matters most is having separate service pages, real photos, reviews, a click-to-call button and fast pages on mobile. Make sure you own your domain so you can move later if needed.
How do I get more EV charger installation enquiries online?
Create a dedicated EV charger page with photos of your own installs, the chargers you fit and a plain explanation of available government grants, linking to the official gov.uk page. Add it to your Google Business Profile services and consider Google Ads for EV searches while the page builds rankings.
