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Category: Guides

Plain-English guides to websites, SEO, Google Ads and social media for UK local businesses.

Video for trades: turn job photos into reels that win work

Video for trades: turn job photos into reels that win work – cover image

You don’t need a camera crew. Film short clips on your phone at each job, edit them into reels under 3 minutes and post them on Instagram, Facebook, YouTube Shorts and your Google profile.

Service area pages: how trades rank in every town they cover

Service area pages: how trades rank in every town they cover – cover image

Build one useful page for each main town you cover, with real local jobs, photos and details. Avoid copy-and-paste pages that only swap the town name.

Facebook ads for tradesmen: what works in the UK in 2026

Facebook ads for tradesmen: what works in the UK in 2026 – cover image

Facebook ads work best for trades selling visual, planned jobs like kitchens and landscaping. Use tight local targeting, real job photos and lead forms with qualifying questions.

Google Business Profile suspended? How UK trades fix it

Google Business Profile suspended? How UK trades fix it – cover image

Most suspensions of trade profiles come down to the address, the business name or the service area. Fix the cause first, then appeal once with documents that match your profile.

Google Local Services Ads UK: are they worth it for trades?

Google Local Services Ads UK: are they worth it for trades? – cover image

Local Services Ads charge per lead, not per click, and now show a single Google Verified badge. Here is how they work in the UK and when they suit a trade business.

Salon marketing ideas: 14 ways to fill your column (UK hair & beauty)

Salon marketing ideas - premium photo of a luxury salon interior with an online booking calendar

Empty slots cost money. These 14 salon marketing ideas help UK hair and beauty salons get found on Google, turn Instagram followers into bookings and keep clients coming back.

Web design for electricians: what your site needs to win jobs

Web design for electricians: what your site needs to win jobs – cover image

A good electrician website has a page for each main job, shows your scheme registration properly and makes calling you easy on a phone. Here is what to include.

Restaurant marketing UK: 15 ideas to fill more tables in 2026

Restaurant marketing UK - premium photo of an elegant restaurant table with a phone showing online booking

Most diners choose where to eat on their phone. These 15 restaurant marketing ideas help UK restaurants, cafés and takeaways get found on Google, win bookings and bring regulars back.

SEO for plumbers in the UK: a practical 2026 guide

SEO for plumbers in the UK: a practical 2026 guide – cover image

SEO for plumbers means a well set up Google Business Profile, a page for each main service, honest town pages and steady reviews. Here is the step-by-step plan.

Is Checkatrade worth it? Checkatrade vs MyBuilder vs Rated People

Is Checkatrade worth it? Checkatrade vs MyBuilder vs Rated People – cover image

Checkatrade can be worth it if the leads in your trade and area turn into enough paid jobs to cover a 12-month plan. Work out your cost per won job before you sign.

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